Gupta, A. Et Al. Direct-to-Consumer (D2C) Sales Model: (A Case Study of Mamaearth). 2023. In Digitalization & Innovation , Eureka Publications, Pune, 124-136.

Gupta, A., Gujrati, R., & Uygun, H., (2023). Direct-to-Consumer (D2C) Sales Model: (A Case Study of Mamaearth). Digitalization & Innovation (pp.124-136), Pune: Eureka Publications.

Gupta, Astha, Rashmi Gujrati, And HAYRİ UYGUN. "Direct-to-Consumer (D2C) Sales Model: (A Case Study of Mamaearth)." In Digitalization & Innovation , 124-136. Pune: Eureka Publications, 2023

Gupta, Astha Et Al. "Direct-to-Consumer (D2C) Sales Model: (A Case Study of Mamaearth)." Digitalization & Innovation , Eureka Publications, 2023, pp.124-136.

Gupta, A. Gujrati, R. And Uygun, H. (2023) "Direct-to-Consumer (D2C) Sales Model: (A Case Study of Mamaearth)", Digitalization & Innovation . Pune: Eureka Publications.

@bookchapter{bookchapter, author ={Astha Gupta Et Al. }, chaptertitle={Direct-to-Consumer (D2C) Sales Model: (A Case Study of Mamaearth)}, booktitle={ Digitalization & Innovation}, publisher={Eureka Publications}, city={Pune},year={2023} }