The importance of extrinsic cues in deciding to purchase meat products: A conjoint analysis on Muslim consumers
SOUTH AFRICAN JOURNAL OF BUSINESS MANAGEMENT, cilt.51, sa.1, 2020 (SSCI, Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 51 Sayı: 1
- Basım Tarihi: 2020
- Doi Numarası: 10.4102/sajbm.v51i1.1986
- Dergi Adı: SOUTH AFRICAN JOURNAL OF BUSINESS MANAGEMENT
- Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus, Business Source Elite, Business Source Premier, Directory of Open Access Journals
- Recep Tayyip Erdoğan Üniversitesi Adresli: Evet
Özet
Purpose: This study aims to investigate how extrinsic cues such as brand, certification, production method and price affect Muslim soujouk consumers' purchasing decisions in Turkey.