COMMUNICATION STRATEGIES CONDUCTED IN BUILDING A GLOBAL BRAND CAYKUR AND LIPTON EXAMPLE


Tatoğlu M.

Socrates Journal of Interdisciplinary Social Studies ISSN: 2757-5519, no.13, pp.1-20, 2021 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Publication Date: 2021
  • Doi Number: 10.51293/socrates.116.
  • Title of Journal : Socrates Journal of Interdisciplinary Social Studies ISSN: 2757-5519
  • Page Numbers: pp.1-20