The Impact of Product Country Image PCI on Consumers Behavioural Intentions A Conjoint Analysis of Swedish and Dutch Consumers' Perception of Turkish Products

Ayyıldız H., Bilgin Turna G., Erıs N. Ö.

European Journal of Research on Education, vol.2, no.1, pp.106-118, 2013 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 2 Issue: 1
  • Publication Date: 2013
  • Journal Name: European Journal of Research on Education
  • Page Numbers: pp.106-118
  • Recep Tayyip Erdoğan University Affiliated: Yes