Analyzing the Impact of Social Media Engagement on Customer Loyalty in the Fashion Retail Sector: A Consumer-Centric Perspective


Kaur G., UYGUN H.

in: Digital Transformation in Marketing, Gujrati Rashmi, UYGUN HAYRİ, ÖZKAN BURHAN, Editor, National Press Associates, Punjab, pp.41-50, 2025

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2025
  • Publisher: National Press Associates
  • City: Punjab
  • Page Numbers: pp.41-50
  • Editors: Gujrati Rashmi, UYGUN HAYRİ, ÖZKAN BURHAN, Editor
  • Recep Tayyip Erdoğan University Affiliated: Yes