Atıf İçin Kopyala
TOKLU İ. T., Kucuk H. O., Toklu A.
SOUTH AFRICAN JOURNAL OF BUSINESS MANAGEMENT, cilt.51, sa.1, 2020 (SSCI)
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Yayın Türü:
Makale / Tam Makale
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Cilt numarası:
51
Sayı:
1
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Basım Tarihi:
2020
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Doi Numarası:
10.4102/sajbm.v51i1.1986
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Dergi Adı:
SOUTH AFRICAN JOURNAL OF BUSINESS MANAGEMENT
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Derginin Tarandığı İndeksler:
Social Sciences Citation Index (SSCI), Scopus, Business Source Elite, Business Source Premier, Directory of Open Access Journals
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Recep Tayyip Erdoğan Üniversitesi Adresli:
Evet
Özet
Purpose: This study aims to investigate how extrinsic cues such as brand, certification, production method and price affect Muslim soujouk consumers' purchasing decisions in Turkey.