The importance of extrinsic cues in deciding to purchase meat products: A conjoint analysis on Muslim consumers


TOKLU İ. T. , Kucuk H. O. , Toklu A.

SOUTH AFRICAN JOURNAL OF BUSINESS MANAGEMENT, vol.51, no.1, 2020 (Journal Indexed in SSCI) identifier

  • Publication Type: Article / Article
  • Volume: 51 Issue: 1
  • Publication Date: 2020
  • Doi Number: 10.4102/sajbm.v51i1.1986
  • Title of Journal : SOUTH AFRICAN JOURNAL OF BUSINESS MANAGEMENT

Abstract

Purpose: This study aims to investigate how extrinsic cues such as brand, certification, production method and price affect Muslim soujouk consumers' purchasing decisions in Turkey.