The importance of extrinsic cues in deciding to purchase meat products: A conjoint analysis on Muslim consumers


TOKLU İ. T. , Kucuk H. O. , Toklu A.

SOUTH AFRICAN JOURNAL OF BUSINESS MANAGEMENT, cilt.51, sa.1, 2020 (SSCI İndekslerine Giren Dergi) identifier

  • Cilt numarası: 51 Konu: 1
  • Basım Tarihi: 2020
  • Doi Numarası: 10.4102/sajbm.v51i1.1986
  • Dergi Adı: SOUTH AFRICAN JOURNAL OF BUSINESS MANAGEMENT

Özet

Purpose: This study aims to investigate how extrinsic cues such as brand, certification, production method and price affect Muslim soujouk consumers' purchasing decisions in Turkey.