The relationship between marketing culture and organizational commitment An empirical study in Turkey


Yildirim S. , Acaray A., Candan B.

WORLD JOURNAL OF ENTREPRENEURSHIP MANAGEMENT AND SUSTAINABLE DEVELOPMENT, vol.12, no.1, pp.66-80, 2016 (Journal Indexed in ESCI) identifier

  • Publication Type: Article / Article
  • Volume: 12 Issue: 1
  • Publication Date: 2016
  • Doi Number: 10.1108/wjemsd-08-2015-0035
  • Title of Journal : WORLD JOURNAL OF ENTREPRENEURSHIP MANAGEMENT AND SUSTAINABLE DEVELOPMENT
  • Page Numbers: pp.66-80

Abstract

Purpose - The purpose of this paper is to find out whether there was a significant relationship between marketing culture and organizational commitment. In addition, relations between dimensions or marketing culture and dimensions of organizational commitment were investigated. Prior studies have shown that there were significant relationships between organizational culture and organizational commitment. Accordingly it is that there is a significant relationship between marketing culture and organizational commitment.