The Impact of Brand Crisis on Consumers Green Purchase Intention and Willingness to Pay More

TOKLU İ. T., ÖZTÜRK KÜÇÜK H.

International Business Research, vol.10, no.1, pp.22-33, 2017 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 10 Issue: 1
  • Publication Date: 2017
  • Doi Number: 10.5539/ibr.v10n1p22
  • Journal Name: International Business Research
  • Journal Indexes: IBZ Online
  • Page Numbers: pp.22-33
  • Recep Tayyip Erdoğan University Affiliated: No