Role of Artificial Intelligence & Machine Learning in Social Media

Uygun H., Gujrati R.

International Journal of Mechanical Engineering, vol.7, no.5, pp.494-498, 2022 (Scopus)

  • Publication Type: Article / Article
  • Volume: 7 Issue: 5
  • Publication Date: 2022
  • Journal Name: International Journal of Mechanical Engineering
  • Journal Indexes: Scopus
  • Page Numbers: pp.494-498
  • Recep Tayyip Erdoğan University Affiliated: Yes


In the past time for businesses, the digital disruption wave has transformed social media into viral marketing. On the different platforms and social communities, how we connected and react has all changed gradually. All of these changes in social media are due to AI. Social spirit has been proposed by AI for improvement. Learning from AI about how our brand post should be impressive on social media to engage the audience. With the use of AI in social media the scope of targeting their market and audiences has been increased. AI Successful applications are smart advertising tools, crafting posts, and search recommendations. In this chapter, we will discuss how AI in social media will enhance and develop your brand over time