In the era of Digital Transformation in Marketing


UYGUN H., Gujrati R., ÖZKAN B., Grover V.

in: Digital Transformation in Marketing, Gujrati Rashmi, UYGUN HAYRİ, ÖZKAN BURHAN, Editor, National Press Associates, Punjab, pp.163-168, 2025

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2025
  • Publisher: National Press Associates
  • City: Punjab
  • Page Numbers: pp.163-168
  • Editors: Gujrati Rashmi, UYGUN HAYRİ, ÖZKAN BURHAN, Editor
  • Recep Tayyip Erdoğan University Affiliated: Yes