Political Marketing: The Relationship Between Agenda-Setting and Political Participation

Interactive Marketing,, cilt.10, sa.1, ss.32-39, 2014 (Hakemli Dergi)

he purpose of this paper is to see

the differences between the election ch

oices, and the political participation levels

and to compare their accordance with agenda-setting items. The broadened concepts of marketing consist of a political

candidate, idea and campaign. The research data were co

llected from a total of 356 valid

individuals completing a set

of questionnaires on political participation,

participation level of coun

try’s agenda-setting items, election choices and

demographic facts. The survey

was done on students selected in Koc

aeli University Faculty of Economics and

Administrative Sciences in Turkey. Th

e methodology of ANOVA was used in analyzing the data. As a result, voters

backing power in party supports the ag

enda-setting items as more favorable.

According to their political participation

level, voters’ attitudes were found to differentiate from each other. Voters backing power in party support agenda-

setting items depending on political participation level. Particip

ating to agenda-setting items vary as per party choice.