Impact of Digital Marketing Strategies on Buying Behavior of Customers


Gujrati R., UYGUN H., Bala C., Grover N.

in: Digital Transformation in Marketing, Gujrati Rashmi, UYGUN HAYRİ, ÖZKAN BURHAN, Editor, National Press Associates, Punjab, pp.93-118, 2025

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2025
  • Publisher: National Press Associates
  • City: Punjab
  • Page Numbers: pp.93-118
  • Editors: Gujrati Rashmi, UYGUN HAYRİ, ÖZKAN BURHAN, Editor
  • Recep Tayyip Erdoğan University Affiliated: Yes