Differences at the Stage of Information Searching of Consumers: Multiple Discriminant Analysis for Automobile Consumers

ALBAYRAK A. S. , AKksoy R.

Business Research Year Book, Global Business Perspectives, Chigago, United States Of America, 02 January 2005 - 04 January 2015, vol.12, no.2, pp.620-624

  • Publication Type: Conference Paper / Full Text
  • Volume: 12
  • City: Chigago
  • Country: United States Of America
  • Page Numbers: pp.620-624