Consumer Factors and their Influence on Behavioural Intentions towards the Adoption of Gamification

Gupta R., Mathad K., Uygun H.

Academy of Marketing Studies Journal, vol.28, no.3, pp.1-10, 2024 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 28 Issue: 3
  • Publication Date: 2024
  • Journal Name: Academy of Marketing Studies Journal
  • Journal Indexes: Other Indexes
  • Page Numbers: pp.1-10
  • Recep Tayyip Erdoğan University Affiliated: Yes