Natural and cultural landscape areas within urban and rural tourism areas are prominent areas in terms of aesthetic, functional, cultural and recreational values. In Rize, which is a coastal city, the natural, cultural, aesthetic and functional values of urban tourism areas, as well as the diversity of land uses, significantly affect the tourism potential of these areas. In Rize, where urban tourism areas are more limited than rural tourism areas, it is important to identify and highlight the existing natural and cultural landscape elements and to evaluate the tourism potential of these elements. In this context, Rize Ziraat / Botanic Tea Garden, which is characterized as an urban tourism area, offers various vista points, has natural and cultural landscape values and different area uses, has been chosen as the study area. In this study, it is aimed to determine the contribution of the natural and cultural landscape values and recreational opportunities of Rize Ziraat / Botanic Tea Garden to the tourism potential. In the study, in which the reasons for the preference of the area by determining the existing natural and cultural landscape values are questioned, the spatial experiences of the users in order to increase the tourism potential, including the landscape values at the point of urban tourism, were evaluated through questionnaires and suggestions were developed. The method of the study consists of on-site observations and evaluation of user surveys (reasons for land use, prominent landscape elements) with statistical calculations. As a result of the data obtained, the points that need to be strengthened and developed in the area were determined, the prominent landscape elements and tourism relations in the area were determined and the effect of the cultural landscape on the experience of the area was revealed. Keywords: Natural and Cultural Landscape, Urban Landscape, Tourism, Rize