How Social Media Marketing Activities Drive Brand Commitment: Insights from Digital TV Platform Users

KIRMIZIKAYA A., ÖZTÜRK A.

Journal of emerging economies and policy (Online), vol.11, no.1, pp.372-386, 2026 (TRDizin)

  • Publication Type: Article / Article
  • Volume: 11 Issue: 1
  • Publication Date: 2026
  • Journal Name: Journal of emerging economies and policy (Online)
  • Journal Indexes: TR DİZİN (ULAKBİM)
  • Page Numbers: pp.372-386
  • Recep Tayyip Erdoğan University Affiliated: Yes