Geographıcally Indıcated Products In Destınatıon Marketıng; Gaziantep Example

Tourism and gastronomy destinations apply many different destination marketing strategies to gain competitive advantage. Local products are one of the features that distinguish a gastronomy destination from other destinations. The starting point of the study is the registration of these products with geographical indications and their use in destination branding and competition. It is known that gastronomy tourism has become a very noticeable and preferred branch of tourism today. Geographically indicated products, which are an important part of gastronomy tourism, must be marketed correctly in order to be used as a destination attraction element. Therefore, including geographically indicated products in promotional materials provides advantages in terms of both promoting the local cuisine and developing tourism in the country and region.

In the research, data on geographically indicated food and beverages of the Gaziantep province, which are available on the Gaziantep Culture and Tourism Directorate website, Gaziantep Governorship website, Gaziantep Municipality website, Gaziantep Municipality social media accounts, Gaziantep Governorship social media accounts and Gaziantep Culture and Tourism Directorate social media accounts, were analyzed. The data obtained as a result of the research were analyzed and tabulated with different themes in the findings section.

Keywords; Destination marketing, Geographical indication, Gastronomy Tourism