The Impact of Product Country Image PCI on Consumers Behavioural Intentions A Conjoint Analysis of Swedish and Dutch Consumers' Perception of Turkish Products


Ayyıldız H., Bilgin Turna G. , Erıs N. Ö.

International Association of Social Science Research - IASSR, vol.2, no.1, pp.106-118, 2013 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 2 Issue: 1
  • Publication Date: 2013
  • Title of Journal : International Association of Social Science Research - IASSR
  • Page Numbers: pp.106-118