Exploring the impact of marketing culture on job satisfaction Evidence from the Turkish banking sector


Yildirim S., Acaray A. , AYDIN K.

WORLD JOURNAL OF ENTREPRENEURSHIP MANAGEMENT AND SUSTAINABLE DEVELOPMENT, vol.13, no.2, pp.151-162, 2017 (Journal Indexed in ESCI) identifier

  • Publication Type: Article / Article
  • Volume: 13 Issue: 2
  • Publication Date: 2017
  • Doi Number: 10.1108/wjemsd-01-2017-0001
  • Title of Journal : WORLD JOURNAL OF ENTREPRENEURSHIP MANAGEMENT AND SUSTAINABLE DEVELOPMENT
  • Page Numbers: pp.151-162

Abstract

Purpose - The literature has shown that organizational culture influences job satisfaction in various industries such as tourism, banking and retail. As a result, investigating the impact of culture and organizational structure is a topic of growing interest. In this context, the purpose of this paper is to examine whether marketing culture has a positive effect on job satisfaction in banking firms.