Exploring the impact of marketing culture on job satisfaction Evidence from the Turkish banking sector


Yildirim S., Acaray A. , AYDIN K.

WORLD JOURNAL OF ENTREPRENEURSHIP MANAGEMENT AND SUSTAINABLE DEVELOPMENT, cilt.13, sa.2, ss.151-162, 2017 (ESCI İndekslerine Giren Dergi) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 13 Konu: 2
  • Basım Tarihi: 2017
  • Doi Numarası: 10.1108/wjemsd-01-2017-0001
  • Dergi Adı: WORLD JOURNAL OF ENTREPRENEURSHIP MANAGEMENT AND SUSTAINABLE DEVELOPMENT
  • Sayfa Sayıları: ss.151-162

Özet

Purpose - The literature has shown that organizational culture influences job satisfaction in various industries such as tourism, banking and retail. As a result, investigating the impact of culture and organizational structure is a topic of growing interest. In this context, the purpose of this paper is to examine whether marketing culture has a positive effect on job satisfaction in banking firms.