Exploring the impact of marketing culture on job satisfaction Evidence from the Turkish banking sector

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Atıf İçin Kopyala

Yildirim S., Acaray A., AYDIN K.

WORLD JOURNAL OF ENTREPRENEURSHIP MANAGEMENT AND SUSTAINABLE DEVELOPMENT, cilt.13, sa.2, ss.151-162, 2017 (ESCI)

• Yayın Türü: Makale / Tam Makale
• Cilt numarası: 13 Sayı: 2
• Basım Tarihi: 2017
• Doi Numarası: 10.1108/wjemsd-01-2017-0001
• Dergi Adı: WORLD JOURNAL OF ENTREPRENEURSHIP MANAGEMENT AND SUSTAINABLE DEVELOPMENT
• Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus
• Sayfa Sayıları: ss.151-162
• Recep Tayyip Erdoğan Üniversitesi Adresli: Evet

Özet

Purpose - The literature has shown that organizational culture influences job satisfaction in various industries such as tourism, banking and retail. As a result, investigating the impact of culture and organizational structure is a topic of growing interest. In this context, the purpose of this paper is to examine whether marketing culture has a positive effect on job satisfaction in banking firms.