Legacy of the COVID- 19 Pandemic: The Increasing Importance of Hybrid Marketing


ÖZTÜRK A. , TEMİZKAN V.

in: New Normal and New Rules in International Trade, Economics and Marketing, Fatih AYHAN, Burak Darici ve Candy Lim CHIU, Editor, PETER LANG, Berlin, pp.209-220, 2021

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2021
  • Publisher: PETER LANG
  • City: Berlin
  • Page Numbers: pp.209-220
  • Editors: Fatih AYHAN, Burak Darici ve Candy Lim CHIU, Editor