Social Media Acceptance and Use Among University Students for Learning Purpose Using UTAUT Model
40th Anniversary International Conference on Information Systems Architecture and Technology (ISAT), wroc, Polonya, 15 - 17 Eylül 2019, cilt.1050, ss.91-102, (Tam Metin Bildiri)
- Yayın Türü: Bildiri / Tam Metin Bildiri
- Cilt numarası: 1050
- Doi Numarası: 10.1007/978-3-030-30440-9_10
- Basıldığı Şehir: wroc
- Basıldığı Ülke: Polonya
- Sayfa Sayıları: ss.91-102
- Recep Tayyip Erdoğan Üniversitesi Adresli: Hayır
Özet
Use of Technology and Unified Theory of Acceptance was being utilized in this research study to authenticate the application of a new environment, which is not work associated. The model is used to examine acceptance and willingness of University students' use of social media for learning purposes. Social and peer influence are relevant factors that influence the acceptance of social media for learning purposes. Access to social media might be denied to students by a parent or institutional management if it was used for wrong reasons rather than learning purpose. The results show that all five independents variables have a direct effect on usage for learning purpose. The results also show that social media conditions have a direct hypothesized effect on usage for learning purpose. This may be attributed to the facts that not all social media can be easily used for learning purposes. Another important factor is peer influence that is found to be an important factor. The perception of students would also be affected if social media are perceived only for social activities such as watching films, playing the game and relaxing with family and friends.