Atıf İçin Kopyala
Mete B., Acuner E.
International Journal of Business & Management Studies, cilt.3, sa.2, ss.499-506, 2014 (Hakemli Dergi)
Özet
- The “value chain” for any firm in any business is the linked set of value-creating activities all the way
from basic raw material sources for component suppliers through to the ultimate end-use product
delivered into the final consumers’ hands. The importance of this analysis has risen with globalization
and the increase in competition among companies. The companies should expose their strengths and
weaknesses, realize and improve their value-creating activities to compete and increase their market
share. The value chain analysis can be made in industry level or firm level. In this paper the value chain
model adapted to tourism sector. Tourism is a sector that produces complex product, is integrated and
its sub-sectors are extremely interdependent. To make a value chain analysis for tourism is needed to
research all actors that operate in this sector. In this paper qualitative method was employed and expert
opinion and semi-structured in-depth interview were conducted as data collection method. As a result, it
is tried to constitute the value chain model of Turkish tourism sector.