ASEAD 11. ULUSLARARASI SOSYAL BİLİMLER SEMPOZYUMU, Lausanne, İsviçre, 20 - 22 Mayıs 2023, ss.159-165
Russia’s invasion of Ukraine in February 2022 caused a change in the global system and
required countries to face some crises (Kuzemko et al., 2022). At this point, most tourism analysts
supported Ukraine in addressing solidarity through tourism. The World Tourism Organization
recommends transforming tourism to focus on using it as a tool for egalitarian solidarity (Pandey
and Kumar, 2023). The Russia-Ukraine war has been a turning point in global politics as the fault
lines of a multipolar world order have drawn more sharply. By launching the #ScreamforUkraine
social media slogan, Airbnb and Uber stepped in for support. Hotels were used to house Ukrainian
refugees fleeing the violence of the occupation. Similarly, people from all over the world have
shown their solidarity with Ukraine through demonstrations and donations. The tourism and
hospitality industry in Ukraine has been heavily affected by the war (Josiassen et al., 2023). Many
hotels have been demolished and many cannot be opened due to safety concerns. The industry
almost disappeared overnight. Some hotel reservation sites and chains have announced that they
will cease their activities in Russia and offer free accommodation to Ukrainians (Kagan, 2023).
In addition to visiting past conflict zones, “hot” war tourism is also on the rise in active
war zones. At first glance, the term “war tourism” may seem like a contradiction, as tourism is
believed to thrive in peaceful places. War tourism has often been associated with dark tourism
with the motivation to encounter death. “Hot war tourism”, on the other hand, means traveling to
an unstable environment characterized by the presence of high individual risks and where visitors
experience the thrill of war first-hand, risking their limbs and property for the ultimate adventure.
While few people want to experience warfare firsthand, the practice of traveling to areas of active
conflict is increasing. The literature on war tourism has dealt with tourism as a means of peace and
solidarity (Soulard et al., 2023). Therefore, many people will want to visit Ukraine when the war
is over.