Technovation, cilt.143, 2025 (SCI-Expanded)
Using attachment theory, we developed a model of destination attachment, empathy, prosocial motivation, self-transcendence, and intentions to participate in a digitally-enabled crowdfunding campaign (DECC). Specifically, this study examined the direct and indirect (via empathy and prosocial motivation) association between destination attachment and foreign tourists' intention to participate in DECC. The current study also tested the moderating role of the self-transcendence. The results revealed a positive association between destination attachment and intention to participate in DECC. Furthermore, destination attachment positively influences intentions to participate in DECC through empathy and prosocial motivation that act as serial mediators of the destination attachment-DECC link. The study also revealed that tourists’ sense of self-transcendence significantly moderates the effect of destination attachment on empathy. Our study offers important implications for policymakers who intend to restore various tourist destinations.