Consumer Behavior of Generation Z: Technology-Dependent Consumption Habits of Young Consumers

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Bilgin Turna G.

in: Pazarlamada İleri Araştırmalar, Doç. Dr. Nur ÇAĞLAR ÇETİNKAYA, Editor, Yaz Yayınları, Afyonkarahisar, pp.215-225, 2024

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2024
  • Publisher: Yaz Yayınları
  • City: Afyonkarahisar
  • Page Numbers: pp.215-225
  • Editors: Doç. Dr. Nur ÇAĞLAR ÇETİNKAYA, Editor
  • Open Archive Collection: AVESIS Open Access Collection
  • Recep Tayyip Erdoğan University Affiliated: Yes