Impulse Buying Behaviour in Brick and Mortar Stores: A Literature Review


Pal Kaur A., Uygun H., Gujrati R., Saihjpal A.

ACADEMY OF MARKETING STUDIES JOURNAL, vol.26, no.4, pp.1-7, 2022 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 26 Issue: 4
  • Publication Date: 2022
  • Journal Name: ACADEMY OF MARKETING STUDIES JOURNAL
  • Journal Indexes: ABI/INFORM
  • Page Numbers: pp.1-7
  • Recep Tayyip Erdoğan University Affiliated: Yes