The Evaluation of the Generation Z Responses to Message Sidedness of Junk Food Ads: The Role of Health Consciousness, Persuasiveness, and Scepticism.


USTAAHMETOĞLU E., ÖZTÜRK KÜÇÜK H., TOKLU İ. T.

in: Interpretive Research: Economics and Administration Sciences, Özker Ahmet Niyazi, Atukalp Esra, Editor, Livre De Lyon, Lyon, pp.147-170, 2022

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2022
  • Publisher: Livre De Lyon
  • City: Lyon
  • Page Numbers: pp.147-170
  • Editors: Özker Ahmet Niyazi, Atukalp Esra, Editor
  • Recep Tayyip Erdoğan University Affiliated: Yes