The influence of different advertisement messages and levels of religiosity on attitude and purchase intention


Ustaahmetoglu E.

INTERNATIONAL JOURNAL OF ISLAMIC AND MIDDLE EASTERN FINANCE AND MANAGEMENT, cilt.13, ss.339-356, 2020 (SSCI İndekslerine Giren Dergi) identifier identifier

  • Cilt numarası: 13 Konu: 2
  • Basım Tarihi: 2020
  • Doi Numarası: 10.1108/imefm-02-2019-0064
  • Dergi Adı: INTERNATIONAL JOURNAL OF ISLAMIC AND MIDDLE EASTERN FINANCE AND MANAGEMENT
  • Sayfa Sayıları: ss.339-356

Özet

Purpose - Although religiosity and advertising messages have been extensively examined in the existing literature separately, studies which correlatively examine both these aspects are very limited. This paper aims to reveal the influence of the widely used religious messages on consumer attitudes and of purchase intentions on subjects with different levels of religiosity.