Legacy of the COVID- 19 Pandemic: The Increasing Importance of Hybrid Marketing


Öztürk A. , Temizkan V.

in: New Normal and New Rules in International Trade, Economics and Marketing, Burak Darici,Fatih AYHAN,Candy Lim CHIU, Editor, Peter Lang Publishing, Inc., Berlin, pp.209-220, 2021

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2021
  • Publisher: Peter Lang Publishing, Inc.
  • City: Berlin
  • Page Numbers: pp.209-220
  • Editors: Burak Darici,Fatih AYHAN,Candy Lim CHIU, Editor