Can Rize attract digital nomads? A destination analysis

Creative Commons License

Mete B., Acuner E., Özer K.

TURISMO Y SOCIEDAD, no.38, pp.25-57, 2026 (ESCI, Scopus)

  • Publication Type: Article / Article
  • Publication Date: 2026
  • Doi Number: 10.18601/01207555.n38.01
  • Journal Name: TURISMO Y SOCIEDAD
  • Journal Indexes: Scopus, Emerging Sources Citation Index (ESCI), Fuente Academica Plus, ABI/INFORM, Environment Index, Hospitality & Tourism Complete, Hospitality & Tourism Index, vLex, Directory of Open Access Journals, DIALNET
  • Page Numbers: pp.25-57
  • Open Archive Collection: AVESIS Open Access Collection
  • Recep Tayyip Erdoğan University Affiliated: Yes

Abstract

Technological advancements have expanded remote work opportunities, leading to the emergence of the “digital nomad” tourist profile and a new tourism market. This study aims to evaluate Rize, Turkey, as a potential destination for this profile. Using a qualitative case study design, Turkish digital nomads interested in nature-based destinations were selected through pur-posive sampling. Data were collected via face-to-face interviews and participant observation during a six-day visit to Rize in June 2024, where participants continued their regular work routines. The data were analyzed using descriptive analysis tech-niques. Findings indicate that Rize holds strong potential for digital nomad tourism. The study also contributes to the concep-tual definition of the digital nomad tourist profile. Based on the findings, destination-planning strategies to attract this kind of tourist are recommended.