Digital Public Relations as a Marketing Communication Tool: Examining Five Brands with High Interaction on Facebook


TEMİZKAN V., ÖZTÜRK A.

in: To Understand the Future Management: Managing through Digital Transformation, Yavuz Tansoy Yıldırım, Editor, Peter Lang, Berlin, pp.83-94, 2021

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2021
  • Publisher: Peter Lang
  • City: Berlin
  • Page Numbers: pp.83-94
  • Editors: Yavuz Tansoy Yıldırım, Editor