Reklam Müziğinin Marka Bilinirliği ve Satın Alma Niyetine Etkisi

Öztürk A., Balyaş B.

INTERNATIONAL JOURNAL OF ECONOMICS, BUSINESS AND POLITICS, vol.5, no.1, pp.136-155, 2021 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 5 Issue: 1
• Publication Date: 2021
• Doi Number: 10.29216/ueip.895845
• Journal Name: INTERNATIONAL JOURNAL OF ECONOMICS, BUSINESS AND POLITICS
• Journal Indexes: Directory of Open Access Journals
• Page Numbers: pp.136-155
• Recep Tayyip Erdoğan University Affiliated: Yes