Copy For Citation
TOKLU İ. T.
in: Stratejik Marka Yönetim: Marka Sermayesinin İnşası, Ölçümü ve Yönetimi (Strategic Brand Management: Building, Measuring, and Managing Brand Equity), Aykan Candemir, Editor, Nobel Kitap, pp.231-262, 2019
-
Publication Type:
Book Chapter / Chapter Research Book
-
Publication Date:
2019
-
Publisher:
Nobel Kitap
-
Page Numbers:
pp.231-262
-
Editors:
Aykan Candemir, Editor
-
Recep Tayyip Erdoğan University Affiliated:
Yes