Direct-to-Consumer (D2C) Sales Model: (A Case Study of Mamaearth)

Gupta A., Gujrati R., Uygun H.

in: Digitalization & Innovation, Gujrati Rashmi,Mathad Kavita,Uygun Hayri, Editor, Eureka Publications, Pune, pp.124-136, 2023

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2023
  • Publisher: Eureka Publications
  • City: Pune
  • Page Numbers: pp.124-136
  • Editors: Gujrati Rashmi,Mathad Kavita,Uygun Hayri, Editor
  • Recep Tayyip Erdoğan University Affiliated: Yes