Assoc. Prof. ABDÜLKADİR ÖZTÜRK

2023 - Present Associate Professor

2017 - 2023 Assistant Professor

2014 - 2017 Lecturer

2024 - Present Member of the Faculty Board

2024 - Present Faculty Board Member

2024 - Present Vice Dean

2021 - Present Erasmus Program Institutional Coordinator

2020 - 2023 Director of Continuing Education Center

2017 - 2021 Deputy Head of Department

2017 - 2020 Director of Continuing Education Center

Doctoral Thesis

Specialization Course-II

Strategic Brand Management

Marketing Decision Making

Selected Topics in Consumer Behavior

Specialization Course-I

Marketing Communications

Specialization Course-II

Specialization Course-I

Consumer Behavior

Professional Sales

Marketing Strategies

Professional Sales

Master's Thesis

Reklam Yönetimi

Principles of Marketing

Marketing Strategies

Entrepreneurship I

Principles Of Marketing

Girişimcilik II

Girişimcilik I

GİRİŞİMCİLİK 2

GİRİŞİMCİLİK 2

GİRİŞİMCİLİK 1

GİRİŞİMCİLİK 1

A Research on the Identifying Factors Affecting Consumer Purchase Intentions in the Metaverse Universe

Öztürk A. (Advisor)

U.ERKUŞ(Student), Doctorate, 2025

The effect of social media marketing activities on brand commitment: The case of digital TV platforms

Öztürk A. (Advisor)

A.KIRMIZIKAYA(Student), Doctorate, 2025

The Effect of Green Marketing Mix on Brand Loyalty: Example of Personal Care And Hygiene Products

Öztürk A. (Advisor)

G.BERBER(Student), Doctorate, 2024

A Research on the Determinants of E-Wom Engagement in Social Media Platforms within the Scope of Social Commerce and Its Effect on Purchase Intention

Öztürk A. (Advisor)

M.Said(Student), Doctorate, 2024

Covid-19 Pandemi Döneminde E-Perakendecilikte Çevrimiçi Müşteri Deneyiminin Çevrimiçi Müşteri Sadakati Üzerine Etkisi

Öztürk A. (Advisor)

G.KALENDER(Student), Postgraduate, 2023

Sembolik tüketimin marka sadakati yaratma üzerine etkisi

ÖZTÜRK A.

U.Erkuş(Student), Postgraduate, 2019

Hizmet isletmelerinde iç mekan estetiğinin satın alma niyeti üzerine etkisi: Rize İli bir kafe örneği,

ÖZTÜRK A.

E.Şahin(Student), Postgraduate, 2019